Brett Davis
Turning complexity into stories and systems that move people to action.
Whether mapping critical workflows, designing intuitive applications, or shaping meaningful digital media, my focus is on creating experiences that are intuitive, coherent, and grounded in real user needs. The selected work below illustrates how I integrate narrative, UX strategy, and operational insight to make complex environments simpler and more effective.
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Kansas Speedway
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Gallagher
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Nexus Medical
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Metso
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Scania
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Caterpillar Inc.
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Link-Belt Excavators
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Merck Animal Health
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B. Braun Medical
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Fujifilm Healthcare Solutions
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Waddell & Reed Financial, Inc.
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Block Real Estate Services, LLC
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JE Dunn Construction
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PDI Healthcare
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Silverlon | Argentum Medical
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MediFlex Surgical Products
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National Trench Safety
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WireCo WorldGroup
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Next Science
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– Kansas Speedway – Gallagher – Nexus Medical – Metso – Scania – Caterpillar Inc. – Link-Belt Excavators – Merck Animal Health – B. Braun Medical – Fujifilm Healthcare Solutions – Waddell & Reed Financial, Inc. – Block Real Estate Services, LLC – JE Dunn Construction – PDI Healthcare – Silverlon | Argentum Medical – MediFlex Surgical Products – National Trench Safety – WireCo WorldGroup – Next Science –
Workflow Analysis & Requirements Documentation
Great experience design depends on understanding the systems that support it. In this work, I partner with organizations to map critical workflows, clarify user journeys, and define the functional and technical requirements that guide strong product decisions. The goal is to bring structure to complexity and ensure that every solution is grounded in how people actually work, not how we assume they do.
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B. Braun Medical
Problem: B. Braun needed structured workflow documentation that aligned Sales, Clinical, and Operational requirements so they could develop or acquire technology tools that support a value-added service to reduce SKU counts, manage custom requests, and ensure compliance across hospitals.
Services Provided: Workflow Optimization Analysis | Technology Requirements Documentation | Process Documentation | Recommendations and ImplementationRoadmap
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Next Science
Problem: Next Science needed visibility into fragmented sales and clinical workflows to improve consistency, scale training, and identify opportunities for technology enablement.
Services Provided: Workflow Optimization Analysis | Technology Requirements Documentation | Process Documentation
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Multivac
Problem: Multivac needed clearer processes for how product information was shared and used, along with the technology requirements needed to modernize their sales support ecosystem.
Services Provided: Workflow Optimization Analysis | Technology Requirements Documentation | Process Documentation
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National Trench Safety
Problem: National Trench Safety needed a unified mobile solution to support their field teams with accurate product information, inspection guidelines, and rental workflows across multiple branches.
Services Provided: Mobile App Development | Workflow Analysis | Requirements Documentation | Enterprise Deployment Requirements Documentation | Ongoing Platform Support Mapping
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Nexus Medical
Problem: Nexus Medical lacked a streamlined method for field data collection and required a workflow-aligned mobile solution that nurse practitioners could use easily and securely.
Services Provided: Workflow Analysis | Solution Architecture | Application Planning | App Development
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WireCo World Group
Problem: The client needed a compelling way to unify their global brands and communicate their value to industrial customers who viewed wire and rope products as commodities.
Services Provided: Workflow Analysis | App Suite Design | Sales Enablement Platform Design | Trade Show Support Roadmap | Training | Ongoing Licensing & Support
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Gallagher
Problem: Gallagher lacked unified workflows, technical requirements, and customer journey-driven kiosk design, leading to inconsistent updates and limited engagement at the point of sale.
Services Provided: Workflow Optimization Analysis | Technology Requirements Documentation | Recommendations and Implementation Roadmap | Platform Management & Admin Training
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PDI
Problem: PDI needed documented workflows and technology requirements for a digital tool that would help clinical teams evaluate healthcare environments and generate consistent recommendations for infection prevention.
Services Provided: Requirements Gathering | Workflow Documentation | Technical Solutions Evaluations | Technical Roadmap
Application Design & Creation
Designing an application is more than building features. It is understanding users, defining the right workflows, and shaping an experience that feels intuitive from the first tap to the final outcome. My work brings together strategy, UX leadership, and product design oversight to ensure every application is purposeful, easy to use, and ready for real-world conditions.
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Scania
Problem: SCANIA needed a unified, enterprise-ready mobile app that delivered localized content, intuitive navigation, and accurate field calculation tools to replace fragmented sales and service resources. They also required reliable offline access, long-term global support, and the flexibility to deploy the solution as a white label platform for regional partners.
Services Provided: Enterprise-Level Mobile App Development | Customized Navigation and UX/UI Design | Strategic Data Collection & Calculation Tools | Ongoing Global Maintenance & Support | White Label Implementation
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Multivac
Problem: Multivac needed a modern and scalable way to present product information at trade shows and customer demonstrations. Their existing tools were inconsistent across regions, difficult to update, and not designed for an interactive kiosk experience that could guide users through product capabilities in a clear and engaging manner.
Services Provided: Field Use Case Mapping | Prototyping and UX/UI Design | Application Planning | App Development | Deployment Planning | Ongoing Support Framework | Kiosk App Development & Deployment
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Nexus Medical
Problem: Nexus Medical needed a secure and intuitive digital solution that would allow nurse practitioners to collect clinical data in the field efficiently and consistently. Their existing data-gathering processes relied on manual notes, varied workflows, and nonstandardized documentation, which created delays, inconsistencies, and barriers to meaningful clinical insight.
Services Provided: Prototyping and UX/UI Design, Application Planning, App Development, Security and Compliance Considerations, Field Use Case Mapping, Deployment Planning, Ongoing Support Framework
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Scania
Problem: Scania needed a fast, accurate, and easy-to-use mobile tool that would help sales teams calculate return on investment during customer conversations in the field. Their existing spreadsheets were difficult to navigate, prone to errors, and not optimized for mobile devices, which slowed down demonstrations and limited the ability to show clear financial value in real time. To improve sales effectiveness, Scania required a dedicated mobile app for iOS and Android that delivered consistent calculations, intuitive workflows, and a professional presentation of results.
Services Provided: Developed a mobile app solution for iOS and Android | UX Design | Deployment & Implementation Support
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WireCo World Group
Problem: WireCo needed a mobile solution that could unify product information, sales tools, and technical resources for teams working across global industrial markets. Existing materials were scattered across PDFs, websites, and internal systems, which made it difficult for sales teams to access accurate information in the field and present complex product capabilities with clarity. They required a cohesive mobile experience built on a strong UX strategy, clear application architecture, and intuitive design patterns.
Services Provided: UX Strategy Leadership | Mobile App Architecture | Design Oversight | Implementation Strategy Design | Deployment Guidance | Launch Support | QA and Implementation Support
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Gallagher
Problem: Gallagher needed a modern, interactive POS kiosk experience that could guide customers through complex product lines and support specific customer journeys in retail and trade show environments. They required UX and interaction design direction, a clear kiosk application architecture, and cohesive design oversight to ensure the experience felt consistent across regions and product categories.
Services Provided: UX/UI Direction | Product Design Oversight | Mobile App Architecture | Design Oversight | Interaction Design Direction | Implementation Strategy Design | Deployment Guidance | Launch Support | QA and Implementation Support
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Gallagher
Problem: Gallagher’s sales teams needed a unified mobile experience that could consolidate multiple product modules, sales tools, and resource libraries into a single, intuitive application for their global teams. They required strong UX and interaction design direction, a scalable mobile app architecture, and consistent product design oversight to ensure cohesion across modules.
Services Provided: UX/UI Direction | Product Design Oversight | Mobile App Architecture | Design Oversight | Interaction Design Direction | Implementation Strategy Design | Deployment Guidance | Launch Support | QA and Implementation Support
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Link-Belt Excavators
Problem: Link-Belt needed a unified sales enablement app that could help dealers and field teams present complex equipment lines with clarity, accuracy, and confidence. They required strong UX and interaction design direction, a scalable mobile app architecture, and product design oversight to create an intuitive cross-platform experience that simplified product exploration and feature comparison.
Services Provided: Sales Enablement App Development | UX/UI Design | Product Design Oversight | Mobile App Architecture | Design Oversight | Interaction Design Direction | Implementation Strategy Design | Cross-Platform Deployment | White Label Customization |Launch Support | QA and Implementation Support
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McCloskey Intl.
Services Provided:
Mobile Sales Enablement App | Trade Show Interactive Kiosks | Digital Expansion Audit | White Label Global Platform Deployment
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National Trench Safety
Services Provided:
Mobile App Development | Workflow Analysis | Requirements Documentation | Enterprise Deployment | White-Label Branding | Ongoing Platform Support
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Next Science
Services Provided:
Mobile Sales Enablement App | Workflow Design | Interactive Content Deployment | Admin Training | Offline Access Configuration
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PDI
Services Provided:
Requirements Gathering | Workflow Documentation | Technical Solutions Evaluations | Technical Roadmap
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Silverlon
Solutions Provided:
Mobile Sales Enablement Platform | Interactive Presentation Tools | Offline Access | Digital-Media Content Creation | Training & Support
Digital Media Production
Great media blends creativity with clarity. I produce marketing content, internal communications, training and in-servicing programs, high-fidelity 3D animations, and field-based storytelling that make technical ideas easy to understand and apply. I also develop advertising and launch campaigns that highlight product innovation, user benefits, and real-world performance through engaging, audience-centered narratives. By designing media ecosystems that can scale and adapt, I help organizations maintain consistent messaging, strengthen brand presence, and extend the impact of every asset across training, sales, and marketing channels.
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Strategic Digital Media & Ecosystem Design
Expert in connecting creative direction with technical, engineering, and clinical communication needs to produce accurate, compliant, and scalable content ecosystems.
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Service, Training & In-Servicing Foundations
Directed the development of comprehensive training and in-servicing video programs designed to close knowledge gaps, standardize procedures, and ensure product proficiency. These initiatives improved field readiness, compliance accuracy, and user confidence across global networks.
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Field Production & Real-World Application Campaigns
Directed live productions capturing authentic product use in real-world environments. Filmed across industrial job sites and hospital facilities to highlight product performance, operator experience, and end-user trust.
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Safety, Compliance & Proper Use Media
Created global-standard visual assets promoting safety, compliance, and best practices. These assets reinforced procedural accuracy, reduced misuse, and aligned with regulatory and corporate quality standards.
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Innovation & Product Launch Media
Developed advanced motion graphics and mixed-media campaigns to visualize complex product innovations and safety technologies. Each program combined cinematic storytelling with technical precision to support global launches, sales enablement, and customer education.
