Driving Sales Success With a Mobile Engagement Platform

Link-Belt Excavators (LBX) needed a way to better equip their sales representatives, dealers, and distributors during face-to-face presentations. With an expansive product catalog and growing customer expectations, traditional presentation methods often slowed conversations and limited engagement. Barnstorming’s Command.App platform provided LBX with a dynamic, branded sales app that streamlined access to content and delivered interactive tools that demonstrated real value in the field.

Use Case: How Link-Belt equipped global sales teams with interactive tools and on-demand content for more impactful customer conversations

Objective: Empower Sales Teams With a Unified, On-the-Go Solution.

Client:

Heavy Equipment Manufacturing

Industry:

Services Provided:

Sales Enablement App Development, Cross-Platform Deployment, White Label Customization, Ongoing Support and Licensing

  • Delivered a branded, white-labeled cross-platform app for iOS, Android, and Surface

  • Equipped reps and dealer networks with non-linear navigation for faster, more personalized presentations

  • Enabled dealers to easily download and access always up-to-date sales and product support materials

  • Integrated calculators and visualization tools to demonstrate fuel savings and productivity

  • Expanded content accessibility in multiple languages for broader market reach

Key Results:

Turning Complexity Challenges into Engagement Wins

  • LBX was relying heavily on rigid sales materials such as websites, PowerPoints, and brochures to communicate complex equipment offerings. These resources lacked flexibility, often forcing reps to follow rigid, linear presentations that could not adapt to specific customer interests.

    Sales teams also needed faster ways to present competitive information, updated specifications, and support tools in the field, all while ensuring version control and consistent branding across global dealer and distributor networks.

  • Barnstorming partnered with LBX to design and implement a custom Command.App-powered Sales App, configured as a fully branded white label solution. 

    The app was developed in two phases:

    Phase 1: Content Modernization and Interactive Tools

    • Converted existing iPad sales materials for use on iPhone, Android, and Surface devices

    • Introduced interactive tools such as the Fuel Wheel and Productivity Calculator to help reps demonstrate cost savings in real time

    Phase 2: Dealer Access and White Label Customization

    • Created a branded LBX Sales App published under LBX’s own developer accounts

    • Ensured dealer networks could easily download the app, log in, and immediately gain access to the latest product and sales support resources

    • Built secure, password-protected sections for pricing pages and competitive intelligence

    • Enabled seamless navigation to specific content like spec sheets, product details, and support documentation whenever needed

  • The LBX Sales App transformed the way representatives, dealers, and distributors engaged with customers:

    • Improved Engagement: Reps could adapt presentations on the fly, creating tailored conversations that kept prospects focused and engaged.

    • Faster Decision-Making: Tools like the Fuel Wheel and Productivity Calculator provided instant ROI demonstrations, shortening the sales cycle.

    • Consistent Messaging: Version-controlled content ensured that every dealer and distributor presented the same accurate, branded information.

    • Dealer Empowerment: Dealer networks could easily download the app and access updated spec sheets, product details, and sales materials, ensuring customer conversations were always supported with the latest information.

    • Scalable Deployment: The cross-platform solution allowed LBX to expand quickly to global markets with confidence.

LBX now equips its teams and dealer networks with a modern, branded digital sales toolkit that increases impact in the field and strengthens customer confidence.

If your company is ready to streamline sales engagement, ensure brand consistency, and empower teams with dynamic digital tools, let’s start the conversation today.

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