Enabling 300+ Reps Worldwide With a Dynamic Mobile Sales Toolkit

McCloskey International needed a way to put their vast product line and supporting sales materials directly into the hands of their global sales team. With Command.App, they built an interactive mobile toolkit that empowered reps to deliver high-impact presentations, capture leads instantly, and close deals faster.

Use Case: How McCloskey International equipped global sales teams with interactive tools and on-demand content for more impactful customer conversations

Objective: Transform Trade Show Conversations Into Closed Deals

Client:

Screening and Crushing Equipment Manufacturing

Industry:

Services Provided:

Mobile Sales Enablement App, Trade Show Interactive Kiosks, Digital Expansion Audit, White Label Global Platform Deployment

  • Closed $200K in machine sales on day one of trade show

  • Equipped 300+ global reps with one centralized mobile platform for sales and support materials

  • Reduced printing and logistics costs with digital collateral sharing

  • Improved onboarding and training for new and dealer reps through situational navigation

Key Results:

Transforming Content Chaos Into a Connected, Mobile, Competitive Advantage

  • McCloskey had over 90 machines and an extensive library of brochures, spec sheets, and videos. Their marketing team struggled to keep 300+ sales and dealer reps updated and aligned with the latest materials.

    At trade shows and in the field, reps often faced connectivity issues, disorganized files, or outdated content, which slowed conversations and weakened their ability to highlight McCloskey’s competitive edge.

  • Command.App partnered with McCloskey to design a suite of digital solutions tailored for their global sales force:

    1. Sales Enablement App: A situational navigation app that allowed reps to pivot presentations based on buyer personas and interests. Three distinct tracks ensured relevance in every interaction; 1) New & Featured Products, 2) Complete Product Line, and 3) Job-Specific Applications,

    2. Trade Show Interactive Kiosks: Eight to ten machine-specific kiosk apps deployed alongside equipment on the show floor. These kiosks highlighted product features, captured qualified leads, and enabled customers to request and receive brochures and spec sheets instantly.

    3. Digital Expansion and Optimization: An audit and white label deployment created a globally scalable platform. This allowed McCloskey to control content distribution, optimize for device types, and provide both public-facing and internal app pathways for dealers and staff.

    4. Data Collection and Integration Tools: Lead capture forms, calculators, and push notifications gave reps the ability to engage customers more strategically while delivering insights back to the organization.

  • McCloskey transformed the way their sales force engaged with prospects:

    • Instant Wins: At a major trade show, reps closed two machine sales worth over $200K on day one using the app to showcase competitive advantages.

    • Faster Sales Cycles: Reps gained the ability to answer customer questions on the spot with interactive product data, videos, and spec sheets.

    • Operational Savings: By replacing printed materials with digital sharing, McCloskey significantly reduced printing, shipping, and logistics costs.

    • Global Scalability: Over 300 reps and dealer partners worldwide could now access a unified, always-up-to-date resource from their mobile devices.

    • Improved Training: New hires and dealer reps ramped up faster by using guided, situational navigation that reinforced customer-centric sales conversations.

McCloskey International’s success shows the power of equipping sales teams with a dynamic mobile engagement toolkit. If your organization is looking to shorten sales cycles, enhance trade show impact, and centralize global sales resources, Command.App can help.

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Customer Testimonial:

“We started the show and within the first ½ hour we SOLD two machines because we were able to quickly show our specs versus our competitors, immediately demonstrating our competitive advantage. Couldn’t have done it without Command.App.”

-Julie Andras: Global Marketing and Communications Manager | McCloskey International