Transforming Global Sales Engagement With WireCo’s Mobile App Platform

WireCo partnered with Barnstorming and Command.App to unify product information, streamline sales support, and empower its worldwide reps and distributors with a mobile-first sales enablement solution.

Use Case: How WireCo equipped global reps with a unified platform that streamlined customer engagement and drove 50% more leads and 30% more traffic at Trade Shows.

Objective: Creating clarity out of complexity for a $700M global brand.

Client:

Industrial Manufacturing (Wire and Synthetic Rope Solutions)

Industry:

Services Provided:

Workflow Analysis, App Suite Development, Sales Enablement Platform, Trade Show Support, Training, Ongoing Licensing & Support

  • 30% increase in exhibit traffic at trade shows

  • 50% increase in lead capture year over year

  • Zero daily calls to marketing for lost or outdated sales materials

  • A unified app suite supporting 8 market segments across global sales

Key Results:

Turning Complexity Challenges into Engagement Wins

  • WireCo is a worldwide leader in manufacturing and distributing wire rope, synthetic rope, and electromechanical cable, serving eight diverse markets through 13 brands. The complexity of their product lines overwhelmed both their marketing and sales teams. Materials were spread across folders, frequently outdated, and difficult for reps to access in the field. The marketing team spent valuable time re-sending brochures, spec sheets, and videos to sales teams who needed them urgently.

    WireCo needed a solution that would:

    • Consolidate product information into a single, accessible platform

    • Support offline use in remote environments

    • Deliver interactive, visually engaging presentations at trade shows

    • Equip global reps and distributors to respond confidently to any customer question

  • Barnstorming and Command.App partnered with WireCo to design and deploy an enterprise-level sales enablement app suite. 

    • Full Product Line Situational Sales App: Covering 8 market segments (Oil & Gas, Marine, Mining, Crane, Structures, Fishing, Offshore, and General Purpose), with intuitive 2D navigation menus.

    • Unified Content Hub: A centralized repository of brochures, spec sheets, videos, and safety data accessible offline, ensuring consistent messaging.

    • Org Admin Portal: Allowed WireCo’s team to update content instantly, push updates to the field, and maintain brand compliance.

    • Trade Show Integration: Interactive kiosk experiences for major events such as BAUMA, MINExpo, and ConExpo, complete with analytics and post-show reporting.

    • Training & Support: Comprehensive onboarding for admins and reps, plus ongoing licensing and support for global scalability.

  • WireCo achieved measurable improvements across sales and marketing:

    • Trade Show Impact: Exhibit traffic increased by 30% and lead capture rose by 50% compared to the previous year.

    • Marketing Efficiency: Daily calls from sales reps searching for materials dropped to zero.

    • Sales Confidence: Reps could quickly locate and present the right content for each customer segment, even without internet access.

    • Global Scalability: The app suite scaled across international teams, ensuring consistent customer engagement worldwide.

Give your sales teams the tools they need to deliver with confidence.
Barnstorming Consulting and Command.App help complex global organizations like WireCo simplify their product portfolios, unify customer engagement, and deliver measurable results.

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Client Testimonials:

“With the app we had a 50% increase in the number of leads gathered and exhibit traffic increased by 30% compared to that of the previous year’s booth.”

— Audra Hernandez, Marketing Manager, WireCo WorldGroup